“Amsterdam legal AI agency that trains lawyers to use AI safely and effectively — in-company training, keynotes and hands-on adoption support.”
Founded in 2024 by Pim Betist (legal document automation veteran and host of the Beyond Billable podcast), Clay Richard helps law firms and legal departments get ahead of generative AI rather than react to it. Its in-company Legal AI training — delivered to over 1,000 legal professionals including teams at Dirkzwager and Houthoff — covers how AI models actually work, safe use without legal pitfalls like hallucinated sources or IP leaks, effective legal prompting, output verification, and working tool-agnostically across ChatGPT, Copilot, Zeno and Legora. Pim also keynotes and chairs days on AI in the legal sector, and advises firm leadership on adoption strategy, tool selection and what the changes mean for their business model. Participants earn PO points and get a month of the Zeno app included.
Training + keynotes + advisory
ClientsDutch and European law firms and legal departments — 1,000+ legal professionals trained, including Dirkzwager legal & tax and Houthoff
Positions itself as the activation layer for legal AI: builds the agents, prompts and playbooks that make already-purchased platforms perform.
Builds targeted legal AI solutions instead of forcing generic tools onto legal problems, with a strong education and AI-literacy practice.
Boutique legal ops consultancy — 150+ clients including 15 Fortune 500–1000 companies — that implements technology and runs the stack alongside your team.
Strategic and legal engineering consultancy that rebuilds manual practices into semi-automated ones, with a stated 2× net efficiency guarantee.